Overview

The Maker's Mark collaborative holiday campaign, in partnership with the female-owned, eco-conscious fashion brand The Endery, innovatively redefined the classic holiday sweater. This initiative expertly merged festive aesthetics with a strong commitment to sustainability. Through our collaboration with The Endery and the involvement of actress Rachel Brosnahan, the campaign transcended traditional holiday themes, encapsulating not just the seasonal spirit but also championing eco-friendly practices and underscoring our dedication to community support and environmental responsibility.

Challenge the traditional fast-fashion holiday sweater concept and boost Maker’s Mark brand presence, while underscoring the brand’s core values during the festive season.
Forge a collaboration with The Endery to design unique, eco-friendly holiday sweaters inspired by the festive designs of Maker’s Mark holiday bottles. Utilize surplus wool and recycled paper to emphasize sustainability.
This campaign blended traditional holiday aesthetics with a modern, sustainable twist, both in product design and retail presentation. Actress Rachel Brosnahan's partnership played a crucial role in amplifying the campaign's visibility and appeal.
The campaign was a phenomenal success, evidenced by the staggering 95 million video views and 218.4 million impressions. It garnered critical acclaim, receiving high praise in top publications like Adweek and Forbes. Beyond the numbers, the campaign made a significant social impact through the Maker’s Give Back Program, supporting Peruvian artisans and reinforcing our commitment to community and environmental sustainability.